– I don’t have Style – I’ve heard this sentence a hundred times from friends and clients. It sounds for me so wrong as if you say to an anthropologist that someone does not have culture (because once you live in a society, you have it). I don’t have Fashion Sense, they also say, and it depends on the point of view.
Even if you don’t have a permanent way of dressing yourself; you feel like you change it everyday; and you don’t really think while you are choosing your outfit of the day, you just choose aleatory garments that in your judgment go nice together or just are comfy for that day, it’s ok. It means, being flexible – or not caring at all about fashion, is a characteristic of your personality, as well as your style.
“Fashion Sense” can be about knowing what is trend and what goes well with what, theoretically. But someone can be stylish wearing vintage clothes and doing combinations that don’t combine et all. It’s all about being authentic and trylly yourself. Kind of cliché, I know. But it’s true. What I mean is: You do have style. You just don’t know it.
How do you know it? Knowing yourself. And that’s the hardest part. Not only because nobody really knows itself, but also because we are always changing – and that’s a good thing. Besides that, each person can have more than one side. So, the first step to know your style – or even create a new one – is: accept that you already have it and start your journey to know your multiple selves. It can be really fun!
People can think about fashion as a boring way to standardize everyone. And it can be, if people just follow trends or brands that are on top at the moment without think about themselves. What they like, what good look on them, what matches their lifestyle. Whatever. Fashion is suppose to be a statement.
It’s about being creative. Since the designers who create new trends to the the ordinary people who decides how to wear it or not. It’s like a game about mixing it all. And sometimes in a paradoxical way. Putting on that formal fabric in a casual outfit. A modern garment with a vintage one.
The “artists” who create fashion can also be inspired by the ordinary people, the street style and sometimes by art. They bring back something that was considered “over” to be used again in a cool way. They make unlikely combinations. In each period of the history there are different statements being made. Each brand has something to say. And each person has free will.
That’s what makes fashion create value. It’s about identification. You can recognize cultural values in fast fashions, designer showrooms and thrift stores. And you can also use all of them together – what we call high-low style.. The it bag with an old t-shirt. The expensive shoe with that sale denim. Gold, silver and cheap jewelry. A top brand lipstick with the mascara from the pharmacy. The last season dress with the must have shoe of the moment. That handmade sweater with the designer jacket. Antagonistic combinations that reveal personality and style!
Fashion goes beyond tags, fabrics and the way it’s made. You can see what a garment says about that period of time, about who wears it. It creates exclusivity, status, identity and statements. Fashion is present in our day-to-day life.
One of the coolest facts about fashion in these days is that’s more democratic than ever. It means you don’t need to pay tons of money to look good. It’s not a privilege of the “nobles” anymore. You just need to know yourself, what looks better in your body type, your lifestyle, which includes the places you go and what you most like, the colors that flatter you, and them, mix it all creating your own personal style.
Your style doesn’t need to be a completely original thing. Though it’s far from being a copy. You can be inspired by different styles, people and time. You can have a little bit of romantic and dramatic. You can have a celebrity or a friend as a model, or more than one. And it’s always allowed to find a new use for a garment from last season or, why not, from last century. And then, again, mix it all creating your own personal style.
Besides that, style is not immutable. After all, we’re always changing, evolving and learning new things about the world and ourselves. No one needs to stick to a “style” forever. And that’s another reason that makes fashion so democratic: you’re free to create and recreate yourself, and your personal style, everyday over and over again.
Fashion and Image Consulting also have a lot of rules that can help you to find what makes you look your best. But I like to call them advices because although it is good to know them, you decide to follow them completely or not. Again, you’re free to mix it all creating your own personal style.
So, at the end, your style it’s about what makes you feel the best of yourself. Not about the trends, which is fine to include if you really like them. Not about standing out. Not about showing off or boasting. Not about trying to be someone other than you. It’s a way of communicating who you are (And you can be a different you in each context of your life).